Our Team
At Veritas Coin Group, our team blends decades of expertise in precious metals with a shared dedication to integrity.
With over 90 years’ experience combined, each member upholds a commitment to knowledge, transparency, precision, and ethical stewardship. If a member of our team has assisted you, we thank you for your business. If you are visiting us for the first time, we are poised to answer any questions and look forward to earning your trust and business in hopes of forging a lasting relationship.
Together as a team, we honor a legacy of knowledge while innovating for the future—ensuring every customer experience reflects our lifelong passion for doing right by people.
Brock Smith
With over 33 years in the coin industry and 28 years in management, Brock Smith brings unmatched expertise and trust to Veritas Coin Group. A husband of 29 years, father, lifetime member of the American Numismatic Association and a proud Gulf War veteran, Brock is widely respected for his honesty, transparency, and leadership. His vision for Veritas was born from decades of wanting to transform the coin industry—removing boiler room tactics and high-pressure sales while putting truth at the center of every transaction.
Under Brock’s leadership, Veritas promises a premium customer experience: faster shipping, responsive support, and an unwavering commitment to doing things the right way—even if that means walking away from a sale.
Truth is not just our name—it’s our standard!
John Whitted
With over 20 years in the precious metals industry and 13 years as Vice President of Sales, John Whitted combines deep market expertise with a client-first approach. He’s known for honest guidance and transparent strategies that help individuals safeguard and grow their wealth through tangible assets.
John cherishes the business and personal relationships he’s developed over the years, treating every interaction as a chance to build trust and leave a legacy of financial security and peace of mind.
A devoted father of three and proud grandfather of two, John draws inspiration from his family’s values—guiding clients toward confident, protected futures just as he does at home.
Sandra Thornton
Sandra Thornton has over 15 years of expertise in the precious metals industry and more than 28 years of sales management experience. Sandra is a loving mother and devoted grandmother of 7. Known for her honesty, candor, and commanding presence, Sandra earns deep respect across the board. Her career spans over two decades in finance direction and customer service leadership, marked by a steadfast dedication to client satisfaction and operational excellence. Sandra is educated in and holds several professional certifications, equipping her with a solid foundation in industry, best practices and ongoing professional development.
Sandra has owned and operated two successful businesses, providing her with hands-on experience in entrepreneurship, regulatory compliance, and team development.
This entrepreneurial perspective enriches her leadership approach at Veritas Coin Group. Sandra’s leadership is defined by her deep understanding of both people and processes. She focuses on delivering trusted service and fostering lasting relationships with customers and colleagues alike.
Neil Smith
Neil has spent more than 25 years helping clients discover the value and history behind every coin. Known for his consultative selling style and unwavering ethics, he takes time to understand what matters most to each collector or investor. Neil brings a deep-rooted expertise in both modern and vintage U.S. coins. A devoted husband and proud father to all daughters, Neil believes relationships—not transactions—are the true currency of this business.
Rhonda Simon
Rhonda Simon brings over 15 years of experience in the precious metals industry to her role as General Manager of Veritas Coin Group. A proud graduate of Lamar University (Class of 1999), Rhonda has built her career on a foundation of integrity, client trust, and a deep understanding of the precious metals market. Driven by a passion for helping individuals secure their financial futures through tangible assets,
Rhonda joined Veritas Coin Group to further her professional journey and help shape a company rooted in transparency and client service. Her leadership reflects a steadfast commitment to excellence, and her deep industry knowledge ensures that Veritas clients receive expert guidance every step of the way.